Case Study - Strategic Leadership Example | Topics and Well Written Essays - 1250 words - 1

- Strategic Leadership - Case Study Example The Japanese manufacturers of DRAMS had a strategy of investing in manufacturing which gave them a manufacturing cost advantage compared to Intel. Japanese competitors were much faster in developing process technologies and improving yields as compared to Intel and this significantly contributed to its dramatic decline in market share in the DRAM market during the period mentioned above. As an executive leading a DRAMS producer between 1974 and 1984, I would certainly take certain steps as going to be outlined below in response to the changing trends in the industry. First and foremost, I would embark on a drive to combine both memory capacity and single power feature as one entity of the DRAM. The emergency of the Japanese competitors heralded a new trend whereby their DRAMS had a larger memory capacity compared to Intel which gave them a competitive advantage over Intel. However, Intel had a unique single power feature which could not be found on products produced by the other comp etitors. Against this background, I would strive to combine these two features into one component so as to appeal to many customers. This would make the DRAMs manufactured by the company I would be heading more unique compared to the others produced by the Japanese competitors. ... First and foremost, I would embark on market research so as to be better positioned to stay abreast with all the changes taking place in the market. Indeed, the environment in which business operates is dynamic and is subject to change hence I will prioritise market research so as to stay ahead and better positioned to know the changing tastes of the customers. Through conducting market research, I will be better positioned to anticipate the needs of the customers hence manage product development with full knowledge of what will appeal to the customers from different market segments. I will also embark on a drive to improve on production while at the same time retaining uniqueness of the products offered. I would seek to gain a cost advantage through devising means of production that will lower the production costs. Lowering the production cost will greatly help in increasing the revenue generated for the organisation as this will entail that less money will go towards production cos ts. I will also emphasize on maintaining of uniqueness of the products offered so as to appeal to a wide number of customers. This will enable me to lead the organisation to be a low cost producer with high value option. 4. I would definitely pursue branding strategy in DRAMs for different marketing purposes. Basically, branding is mainly concerned with creation of an identity of the product that will distinguish it from the other products offered in the market. In DRAMs, this strategy will definitely give a competitive advantage given that there are many players in the industry and as noted above, the competition is stiff. A brand strategy that is

Dell Research Paper Example | Topics and Well Written Essays - 500 words

Dell - Research Paper Example Its foreign market entry has been easy owing to an enlargement in its customer base and via acquisitions from the time of its inception. Apart from desktops and PCs (personal computers), Dell also offers devices for data storage, network switches, servers and computer peripherals. It also sells cameras, MP3 players, HDTVs, printers and other electronics. It also offers software and hardware in third-party. This has given it recognition in the foreign market (Kyle 17). Dell opened in the United Kingdom its first international subsidiary. It used a trade show in Spring Comdex to unveil its fastest performing PC (Personal Computer), with a 12 Megahertz, 286-based system. The industry opened other subsidiaries in Japan and Australia as their first entries into the region of Asia Pacific. The corporation continued to grow and even opened a manufacturing center in Ireland (at Limerick), in order to offer better services to clients in the Middle East, African continent and European continent. It launched Dell.com website, opened a first customer in Asia-Pacific (in Penang, Malaysia), and launched premier pages for its corporate customers. It also opened manufacturing centers in China, Xiamen, and a second in Texas. It broadcasted its manufacturing sites in the United States, Brazil and Ireland. Dell has also partnered with other industries basing on the Code of Conduct by Electronics Industry (Kyle 23). Dells potential competitors include Acer, Samsung, Sony, Toshiba, Apple, Asus, IBM, Lenovo, Gateway, Sun Microsystems, MSI and HP (Hewlett-Packard). Dell seems to show no interest in alliance with any of its competitors. It has tried to remain in stiff competition by improving on its marketing strategies and expanding its product line. Dell and Alienware (Dells subsidiary) compete against VoodooPC (HP s subsidiary) Falcon Northwest, AVADirect,